Geofencing

Targeted Digital Advertising That Delivers Results

Reach Your Audience Precisely Where They Are with Advanced Geofencing

Precision Targeting

GPC’s geofencing technology utilizes GPS, RFID, Wi-Fi, and cellular data to create virtual boundaries around the locations most frequented by your target demographics. This precise targeting allows the team to deliver your ads directly to consumers’ mobile devices as they enter or exit these designated areas, making your campaigns more relevant and engaging.

Custom Ad Creation

The GPC Digital Team will develop customized ads tailored to the unique characteristics of your audience. The creative Team designs ads in various sizes to ensure optimal display on different devices, enhancing visibility and engagement. Each ad is crafted to not only catch the eye but also to resonate with viewers, increasing the likelihood of conversion.

Comprehensive Analytics

GPC Digital provides detailed reports that offer a snapshot of your campaign’s performance. The Team’s analytics track key metrics such as engagement rates, conversion rates, and ROI, allowing you to see the effectiveness of your geofencing efforts and make informed decisions about future advertising strategies.

Extended Ad Presence

Once delivered, the geofenced ads remain on users’ devices for up to 30 days, ensuring continuous exposure. Similar to retargeting strategies used on popular websites, the ads reappear when users are most likely to engage, increasing brand recall and encouraging further interaction.

Ethical Ad Serving

Ethical Ad Serving

GPC Digital offers certified geofencing (Digital phone ad) solutions, Google AdWords brokering, and various digital marketing solutions and tactics. The team strategizes with each client to determine its targeted demographics and psychographics. Once pinpointed, engaging ads are created, brokered, and served to cell phones within specific buildings or areas within the desired geographic location. Reports are generated with various analytics that display as a “snapshot” for each client to review.

GEO Fencing (Direct/Targeted Phone Ads)
The team will research specific areas to geofence (A location-based marketing tool using GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofence).

RFID Stands for Radio Frequency Identification, a wireless technology that uses radio waves to communicate between tags and readers (In this case cell phones). In layman’s terms, this technology allows GPC Digital’s ad brokers the ability to serve phone ads to people’s phones directly within just about any vicinity in the country, minus hospitals, government institutions like “The White House” and just a handful of others. The ads are created in seven different sizes to fit the parameters of various mobile devices and “smart phones” or tablets. When the ad hits a person’s phone, and they do not see it coming through the door, it stays on their phone for 30 days and when they open their apps or browsers (Similar to web sites using retargeting for display ads on weather.com, Merrell or your favorite web site that you frequent), they will see the ad display eventually when opening their mobile applications or browsers on their mobile devices. Creating engaging ads is crucial when enticing recipients to view the ads and link to your company website.

GPC Digital researches and creates strategies for each client to ensure their desired demographics are targeted.

Reports generated that measure activity, coupled with tracking conversions.