Email Marketing and Communication

Customized Email Strategies to Build Connections and Drive Conversions

Enhance Your Customer Engagement with Professional Email Marketing

Advanced Email Delivery Technology

Utilizing a sophisticated server-based application, the emails bypass traditional barriers like company firewalls, ensuring high deliverability rates. This technology enhances the reach of your campaigns, making sure your communications are seen by your audience.

List Management and Segmentation

Effective email marketing starts with well-organized lists. GPC Digital will help you import, segment, and continuously build your email lists to target campaigns more precisely. This tailored approach increases engagement by delivering relevant content to specific audience segments.

Custom Email Template Design

Stand out in your customers’ inboxes with custom-designed, branded email templates. GPC Digital’s creative designs reflect your brand identity and are optimized for engagement, encouraging higher open and click-through rates.

Ongoing Campaign Management

Email marketing is an ongoing effort. GPC Digital crafts and sends regular email campaigns, using carefully written copy and compelling calls-to-action. The Team handles the creation, sending, and monitoring of your campaigns, allowing you to focus on your core business.

Lead Generation and List Building

The team is proactive in expanding your reach. They continuously add new contacts to your lists and develop strategies to capture leads, such as implementing website pop-up boxes and rich content teasers that encourage site visitors to subscribe.

Education and Training

The Team believes in empowering your team. GPC Digital provides training on best practices for email segmentation and campaign management to ensure your long-term success in email marketing.

GPC Digital will provide the following ongoing services utilizing a “white label” platform:

Email marketing application/account will be set up including the importing of email addresses and creation of segmented email lists.

Creation of Custom designed “branded” email templates.

Email campaign creation will be an ongoing occurrence, within the custom, branded email marketing templates, GPC Digital will create custom designs and write copy for each campaign.

GPC Digital facilitates sending email campaigns to your email list while helping build upon these lists to increase revenues. GPC Digital aids in lead generation, they will add the physical email addresses on a weekly basis. The team will also collect and segment each list you currently have or purchase in the future, ongoing.

Email segmentation, list building, and training are implemented ongoing; employee education is a key factor in the process’s short- and long-term success.

GPC will create the email campaigns and call-to-action pages (Content) with your team to ensure the proper messages and copy are implemented each time. The email campaign will be the catch and the call-to-action pages will be created with engaging content, sometimes extensive, if necessary, in explaining the product, services, and more… including interesting industry information or news.

A pop-up box will be created on your website to collect data (Email addresses) when recipients visit the website.

GPC Digital will utilize rich content teasers to gain email subscribers within the website, utilizing email campaigns and digital ad marketing to get recipients to the site.